Updated: Sep 15, 2020
What is artificial intelligence? It defined as intelligence demonstrated by machine.
The device that senses its environment and takes action to maximise achieving its goals, in more simple words, AI enables machines to think and make decisions.
Machine learning is an application of artificial intelligence that provides the system with the ability to programming itself. Using data to train a program to accomplish a task. It is a stats tool for users to predict. In conclusion, the more data we have, the better the prediction process.
There are several major areas of AI.
1. Natural Language Processing
Natural Language Processing, which is the ability of computers to communicate with people in natural language. i.e. the Google translation helps people translate dozens of different languages.
2. Computer Vision
It's the analysing of images to find features of the images. i.e. the pic recognition of Google or Baidu helps people quickly find what they want.
3. Knowledge-based systems
Systems that contain a ‘database’ of knowledge and can help in finding information, making decisions and planning.
Create devices that can manipulate and interact with their environment.
5. Automatic Programming
The creation of programs from a programmer’s specification.
6. Intelligent computer-aided instruction
It customises the tutoring of a student to fit the students learning style.
AI in Retail
With the development of people's life, nowadays, the consumers hope to shorten the shopping waiting time, complete orders faster, personalised product recommendations and the frictionless checkout experience. In this case, all brands are facing two challenges, which namely "how to fully understand customer needs" and "how to use customer data to improve operational efficiency". The artificial intelligence can help optimise data to bring personalised services to customers.
Firstly, as one of the characteristics of AI, computer vision can automatically identify various attributes of products and accurately mark them. This feature can help customers find their target products efficiently. Also, brands can use AI to build a database to customise a personalised shopping experience for each customer. By extracting the keywords in the search engine and the customer's purchase history, the customer's search results can be closer to their preferences and increase purchases.
Therefore, AI in the retail industry mainly uses the power of data to bring customers more efficient and personalised shopping experience. It also allows the team to automate sales for consumers, thereby saving the purchasing time and improving marketing efficiency.