The trend of online ordering for hospitality providers has changed over the last few years, especially during the COVID-19 pandemic. As a result, it has grown in importance, offering businesses a diverse set of revenue streams and increasing their customer base. It is crucial for businesses to integrate a restaurant online ordering system to meet the needs of consumers as the online food ordering and delivery platform industry expands over the next few years.
Online ordering and POS integration
Restaurants can expand and reach a broader audience with minimal effort by integrating online ordering and POS systems together, as well as streamline their business operations. Getting all the solutions under one roof allows your POS system to receive online orders directly from your customers.
As the customer submits an order online, there is no room for misinterpretation since the order is submitted exactly as they want it. As a result of this, accurate orders and a positive customer experience lead to more repeated orders, which boost your online sales.
Integration of websites and social media with web-based ordering platforms
Despite not having a website, companies can setup their online ordering platform. To support restaurants looking to grow their business online, many POS systems are capable of setting up online ordering pages.
Include a link to your online ordering platform on your website, if you have one. This will not only increase awareness, but also ensure that customers will easily be able to access the online ordering platform.
Your social media pages should link to your online ordering platform if you do not yet have a website. If you are not yet on social media but have a Facebook, Instagram, and other profiles, please do! Your business will remain at the top of your customers' minds when you use this zero-cost strategy.
By allowing your customers to place their orders online, you will be more inclined to boost your sales online, due to the ease and convenience of using your ordering platform.
Promote special offers through online ordering
With the help of your POS system, you can figure out when sales peak and trough. Make your product offerings more interesting and offer special discounts on lower-sales days of the week, or create more promotions and discounts to help your business flourish. A range of attractive offers are a great way to attract your customers and increase your revenue.
Adding flexibility to online ordering options
Offering home delivery or scheduled pick-up options to complement an online ordering platform will be convenient for your customers. Making it easier for customers to order food from you and boosting your sales is the goal of the flexibility option.
The duration of preparation, delivery/pick-up, and delivery time must also be provided to customers as an estimated estimate. You'll likely see an increase in repeat orders when customers know how long they can expect to wait.